Web-based platform for enhancing tourism development: An exploratory study

Petrevska, Biljana and Koceski, Saso (2013) Web-based platform for enhancing tourism development: An exploratory study. Journal of Tourism Challenges & Trends, 6 (1). pp. 113-129. ISSN 1844-9743

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The aim of this research is to investigate possibilities for supporting tourism development by employing the Web as the leading source of information particularly important in times of increased number of competitors in tourism market. For this purpose, the paper argues the importance of creating personalized recommending system as a way out in meeting ever-changing tourists’ preferences towards different aspects of tourism. So, the research makes an attempt to justify the necessity of designing a web-based tourism portal in order to assist tourists in identification of their ideal holiday through a recommender. The results of this empirical evidence point that the proposed approach provide satisfactory performance since it reports on positive experience as well as accurate recommendations and guidelines. So, the development of such software module being organized as on-line social network (OSN) contributes generally in increasing the awareness for tourist destination, thus boosting tourism development. It assists all interested parties in planning their travel on more intelligent way by generating a personalized list of favorable and tailor-made items. Finally, the research strongly alarms relevant tourism-actors that the time has changed and that on-line experience has shifted from searching and consuming to creating, connecting and exchanging.

Item Type: Article
Uncontrolled Keywords: Tourism; Web-portal; OSN; Recommenders.
Subjects: Social Sciences > Media and communications
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 02 Jul 2013 07:39
Last Modified: 02 Jul 2013 07:39
URI: http://eprints.ugd.edu.mk/id/eprint/6748

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