Through the intellectual capital - knowledge, to the new value and social responsibility

Sofijanova, Elenica (2014) Through the intellectual capital - knowledge, to the new value and social responsibility. In: 9th IRDO International Conference: Social responsibility and current challenges 2014: Health – personal and/or social responsibility?, 6-7 March 2014, Maribor, Slovenia.

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The development of knowledge, i.e. the economic shape in intellectual capital form, today is a precondition for economic, technological and other types of progress. The time in which companies exist today is a time of significant change. They are essential and dynamic,
including much of the action areas, developing and in general they can be felt in every sphere of
The contemporary companies are constantly in a dilemma how to survive and successfully operate in business environments, how to create new values in such a variable environment, which main features are the uncertainty and unpredictability. It requires innovation and creativity
in which the main actor is the man. As a creative and innovative part of every company man plays a leading role in the creation and retention of its comparative advantage. Human resources have become carriers of the good corporate performance.
The managers of successful companies today are aware, more than ever, that the competitive advantage of their companies primarily depends on the manager knowledge, the way of incorporation of it into the working tasks and activities, how quick he can learn something new,
how he can increase the individual, but also the social responsibility.
Knowledge and intellectual capital are the only permanent resource for the preservation of competitive advantage in the new economy because it requires them to learn how to manage. All business processes and activities are intensified by the knowledge and the goal is to add new
value to the product or service and increase the competitive advantage of the company.

Item Type: Conference or Workshop Item (Paper)
Subjects: Agricultural Sciences > Other agricultural sciences
Divisions: Faculty of Agriculture
Depositing User: Elenica Sofijanova
Date Deposited: 20 Mar 2014 13:27
Last Modified: 20 Mar 2014 13:27

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