Општите психолошки фактори на однесување на потрошувачите

Gogova Samonikov, Marija (2009) Општите психолошки фактори на однесување на потрошувачите. Годишен зборник 2009, Универзитет „Гоце Делчев“ Штип, Економски факултет, 1. pp. 195-201. ISSN 13-978-608-4504-04-7

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Abstract

In modern working the influence of the Marketing is quantitatively improved. The aspect of the costumer, regarding the marketing, takes a central place. Knowing the customer, with his manifestations witch is caused by internal characteristics of every human, represents huge motivation for the marketers. Individuals in the society make the totality. Blithe totality leads to a successful goal for the supply. Customer behavior and the possibility for her anticipation make huge achievements and vantages for the supply. Key words: marketing, consumers, consumer behavior, psychological factors of consumer behavior

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Marija Gogova
Date Deposited: 28 Jan 2013 09:53
Last Modified: 28 Jan 2013 09:53
URI: http://eprints.ugd.edu.mk/id/eprint/5154

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