Formulation of the marketing strategies of the companies for a successful presentation at the global market

Miceski, Trajko and Pasovska, Silvana (2012) Formulation of the marketing strategies of the companies for a successful presentation at the global market. In: First International Conference for Business, Economy and Finance-ICBEF 2012 - From liberalization to Globalization, September 13 - 15, 2012, Stip, R.Makedonija.

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Abstract

The global strategic position allows the company to maintain competitive advantage in the future. That advantage should be maintained on long-term basis and is based on strategic competence of the enterprise and array global advantages in the global market. The primary factor for it is the enterprise and the impact on consumers and their financial and strategy performances. The companies that are oriented to the international market servicing can choose the same market segments on the global basis, the market segments on national basis or to combine global and national segments.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: marketing strategies, global market, strategic options, global brand, globalization, market segments
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Trajko Miceski
Date Deposited: 12 Dec 2012 14:28
Last Modified: 12 Apr 2016 09:56
URI: http://eprints.ugd.edu.mk/id/eprint/3362

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