Marketing strategy – foundation for SMEs development on Macedonian consumer market of confectionery products

Jovanov, Tamara and Davcev, Ljupco and Cabuleva, Kostadinka and MIlanov, Dusan (2011) Marketing strategy – foundation for SMEs development on Macedonian consumer market of confectionery products. Conference Proceedings, Economocs and management in the 21st Century - Solutions for Sustainability and Growth. ISSN 978-954-23-0679-5

[img]
Preview
Text
Marketing strategy - SMEs.pdf

Download (455Kb) | Preview

Abstract

Marketing strategy helps to set the way of future success in general. The aim of this paper is to explain how marketing strategy can be effective for the development of (Small and Medium Enterprises) SMEs, in particular on the consumer market. It will show how to design a marketing strategy for the SMEs in confectionery industry, hence it is the industry in which the domestic Macedonian companies are losing the market share to foreign competitors with brand names and closely defined strategies. The paper will provide answers to the question how is marketing strategy positively associated with company’s development and growth in the confectionery industry.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Ljupco Davcev
Date Deposited: 30 Nov 2012 15:11
Last Modified: 14 Aug 2018 10:39
URI: http://eprints.ugd.edu.mk/id/eprint/2605

Actions (login required)

View Item View Item