Влијанието на надградбите на алгоритмот на пребарувачот Google врз онлајн бизнисите

Bezovski, Zlatko and Koceski, Saso (2011) Влијанието на надградбите на алгоритмот на пребарувачот Google врз онлајн бизнисите. Годишен зборник 2011 - Филолошки факултет, УГД - Штип, 3 (3). pp. 199-210. ISSN 1857-7059

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Abstract

Search Engines represent an important source of a numerous and high quality visitors to commercial websites worldwide. Online businesses continuously develop methods of adjusting their web sites in order to attract more visitors from search engines, a skill known as “Search Engines Optimization”. Given that search engines are constantly striving to serve relevant and quality results to their users, they continually made improvements in search algorithms what may have a signifi cant impact on increasing or decreasing traffi c to commercial web sites and respectively to their income. The analysis of the search algorithms upgrades provides additional information on what search engines evaluate and what is needed to be done in order to rank in top positions in search engine results. The analysis also gives directions for creating future strategic positioning regarding the search engine optimization. Since Google is a leader at the search market comprising over 80% of total searches on global scale, the analysis in this paper will be focused on the upgrades in this particular search engine.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Zlatko Bezovski
Date Deposited: 30 Nov 2012 15:01
Last Modified: 30 Nov 2012 15:01
URI: http://eprints.ugd.edu.mk/id/eprint/2576

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