Traffic sources for travel related web sites in Albania

Bezovski, Zlatko and Davcev, Ljupco and Paceskoski, Vlatko (2012) Traffic sources for travel related web sites in Albania. Conference Proceedings-1st International Conference South-East European Countries toward European Integration 20th October 2012 Elbasan – Albania. pp. 199-206. ISSN 2221-5956

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Travel and Tourism is one of the main industries in Albania with 21.8% total contribution to GDB in 2011. The Internet as new and highly interactive medium enables Albanian travel providers to reach and communicate with numerous prospective clients all around the world and significantly increasing their revenue. According to latest studies, the most important traffic sources for web sites in most industries are search engines and social media sites like Google and Facebook (respectively).There are different strategies and methods available to web site owners for reaching internet users regarding these sources in order to increase the number of website visitors. The main purpose of this paper is to identify the most important traffic sources for Travel related Websites in Albania and give directions to web site owners where to focus their future Internet marketing effort.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Ljupco Davcev
Date Deposited: 30 Nov 2012 10:55
Last Modified: 30 Nov 2012 10:55

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