Brand Capital and Brand Extensions

Jovanov, Tamara (2020) Brand Capital and Brand Extensions. In: Accelerator programme for startups, July 2020, Skopje. (Submitted)

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Abstract

What is Brand Capital (Equity) and Why it’s Important?
Design of a Global Brand Capital (Equity)
Development of a System for Measurement and Management of Brand Capital
International promotion
Key Differences Between Promotion in Different Parts of the World (comparative – holistic approach)
Brand Management in Time
Brand Reinforcement
International Marketing Balance

Item Type: Conference or Workshop Item (Lecture)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 20 Aug 2020 08:09
Last Modified: 20 Aug 2020 08:09
URI: https://eprints.ugd.edu.mk/id/eprint/24367

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