Visual Identity and Product Packaging

Jovanov, Tamara (2020) Visual Identity and Product Packaging. In: Visual Identity and Product Packaging, Skopje. (Submitted)

[thumbnail of Contents for the workshop on Visual (Brand) Identity] Slideshow (Contents for the workshop on Visual (Brand) Identity)
1 VISUAL IDENTITY - School of Innovation and Branding.ppt - Supplemental Material

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[thumbnail of Contents for the workshop on Product and Services Packaging] Slideshow (Contents for the workshop on Product and Services Packaging)
2 PRODUCT PACKAGING - School of Innovation and Branding.ppt - Supplemental Material

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Abstract

Visual Identity and Product Packaging – Part I
Differences between branding and visual identity
Importance of visual identity
Connection between building a strong brand and visual identity
Visual Identity Components

Visual Identity and Product Packaging – Part II
Visual Identity Components
Packaging of Goods, Importance, and Innovation
Packaging of Services
Digital Visual Messaging

Item Type: Conference or Workshop Item (Lecture)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 11 Jun 2020 06:47
Last Modified: 11 Jun 2020 06:47
URI: https://eprints.ugd.edu.mk/id/eprint/24120

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