Socia media marketing as a complementary activity within the marketing strategy

Martinovski, Zupan and Nikoloski, Krume (2018) Socia media marketing as a complementary activity within the marketing strategy. Godisen zbornik, 16 (10). pp. 93-101. ISSN 1857-7628

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Abstract

Marketing is probably the most important business function in the contemporary business and a factor of success. The development of technology, communication boom and the Internet have enabled social media to position themselves as one of the most important marketing tools available to the marketer in the successful realization of the set marketing goals. In this process of social media conversation, it is very important that all marketers' employees are involved, as they can contribute to the business success of their organizations. Kew words: digital marketing, direct marketing, social platforms, advertising, branding, communication, analytics

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Krume Nikoloski
Date Deposited: 06 Feb 2019 08:10
Last Modified: 13 Aug 2019 10:15
URI: http://eprints.ugd.edu.mk/id/eprint/21512

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