Demographic profile of tourists (guests), key factor for the hotel records: the case of Gevgelija, Republic of Macedonia

Dimitrov, Nikola and Ristova, Cvetanka and Angelkova, Tanja (2018) Demographic profile of tourists (guests), key factor for the hotel records: the case of Gevgelija, Republic of Macedonia. SocioBrains, International scientific refereed online journal with impact factor, 5 (52). pp. 130-134. ISSN 2367-5721

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Abstract

Regardless of whether it comes to understanding guest’s habits, improving service or analyzing critics, securing guest data is a new step to stay ahead of the competition. In the competitive world of hotel industry, the collection and analysis of demographic data can have a mayor impact for the hotel, as well for its reputation. And the key for competition? Guest data gathered from the demographic profile. If hotels can use what they know about their guests and adapt its data to the hotel, in addition to meeting the expectations of their guests and meeting their needs, the hotel will encourage additional value, such as brand loyalty and increased revenue.

Item Type: Article
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Cvetanka Ristova
Date Deposited: 17 Dec 2018 10:36
Last Modified: 17 Dec 2018 10:36
URI: http://eprints.ugd.edu.mk/id/eprint/20982

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