Marketing strategy - a strong base for tourism growth and development: A Case study analysis – Republic of Macedonia

Sofijanova, Elenica and Jovanov, Tamara and Kletnikoski, Petar (2011) Marketing strategy - a strong base for tourism growth and development: A Case study analysis – Republic of Macedonia. Collections of Papers, The Second International Scientific Congress - Biennale: The influence of tourism on economic development. pp. 682-691.

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Abstract

The National Prosperity is not inherited, it is created. Michael. E. Porter Tourism offers an important development and business opportunity for every national economy. In view of the current development level of Macedonian tourism and the existing development potential, tourism is positioned to become one of the leading branches of industry in the Macedonian economy, thus making a significant contribution to the country’s development objectives (competitiveness, GDP growth, employment growth, increase in the education level of tourism workers, stimulation of cultural identity, increase in the recognisability of Macedonia in the international environment). The development of our tourism is based on the construction of physical infrastructure, but the area of so-called soft development elements has been disregarded: quality in the broadest sense, development of human resources, promotion of creativity and innovation. Accordingly, the fundamental strategy must be designed so as to take into account integration at local, regional and national levels.

Item Type: Article
Subjects: Social Sciences > Economics and business
Social Sciences > Other social sciences
Divisions: Faculty of Agriculture
Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 26 Nov 2012 10:47
Last Modified: 14 Aug 2018 10:39
URI: http://eprints.ugd.edu.mk/id/eprint/2086

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