Marketing innovation in distribution channels in Macedonian enterprises

Arsova, Monika and Temjanovski, Riste (2018) Marketing innovation in distribution channels in Macedonian enterprises. Macedonian International Journal of Marketing, 7. pp. 41-48. ISSN 1857-9787

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Distribution channels, as part of the marketing strategy of each enterprise, represent the demand for optimal solutions in bringing products closer to consumers, ie services to consumers. The complexity of this issue stems from the many opportunities that businesses have at their disposal to get closer to consumers. Any possible combination is a particular specificity for the company at some point, but such combinations can change over time and the conditions imposed by the actors present in the markets. The creators of these policies, or strategies, endeavor to constantly carry out new, optimal solutions that will offer the best effects. The rapid development of technology has affected the constantly emerging new ways of distributing products or services. Such opportunities that stand in front of the companies on the Macedonian market are different from those on the world markets. The main reason for the lower level of utilization of the new technical and technological breakthroughs among Macedonian enterprises lies in the limited financial budgets of the country and the enterprises themselves. Also, the underdevelopment of the country, in terms of infrastructure and multimodal staffing, that is, the limited resources to perform on the world markets, can also be seen as a reason for this. Each of these problems is part of the great mosaic of problems that Macedonian enterprises face in their lifetime. Key words: marketing strategy; marketing innovations; marketing best effects; distribution channels; Macedonian enterprises

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Riste Temjanovski
Date Deposited: 24 Sep 2018 08:35
Last Modified: 24 Sep 2018 08:35

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