Финансирањето на иновативните маркетинг активности кај малите претпријатијата во секторот туризам-случај на Република Македонија

Magdinceva Sopova, Marija and Petroska Angelovska, Neda and Takovska, Marija (2018) Финансирањето на иновативните маркетинг активности кај малите претпријатијата во секторот туризам-случај на Република Македонија. Macedonian International Journal of Marketing. ISSN 1857-9795

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Abstract

Globalization and high development processes that abolish the operating borders cause major changes in every business segment, including the area of marketing. It adds the classic concept of marketing strategy to be replaced by a new, innovative concept, the so-called. digital marketing. Marketing is a management process whose main goal is the approximation of products and services to consumers.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Marija Magdinceva Sopova
Date Deposited: 11 Sep 2018 07:55
Last Modified: 11 Sep 2018 07:55
URI: http://eprints.ugd.edu.mk/id/eprint/20372

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