Assumptions of Linking Innovation And Branding The High-profile Project In Tourism Sector

Boskov, Tatjana and Fejzullai, Lulzim and Fejzullai, Elona and Dimitrov, Nikola (2018) Assumptions of Linking Innovation And Branding The High-profile Project In Tourism Sector. SocioBrains, International scientific refereed online journal with impact factor, 5 (48). pp. 44-50. ISSN 2367-5721

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Abstract

Tourism is a factor for development. In this way, evidence confirmed that tourism can be a major player in the transformation of the economy and the promotion of sustainable development. Tourism prospects are closely tied to general economic prospect. The contact with the modern creation helps in the understanding and profound knowledge of habits, tendencies, ways of thinking of the indigenous, contributes in the spiritual uplift and in the conscience that the world is not limited to our only personal area of activity. Also it could be discussed how to develop tourism plans. It is important to formulate a plan and techniques how to use it, how to incorporate it, the importance of this plan and the influence of area characteristics on planning. In this way, the most of the discussion of innovation focuses on new products and technologies, but innovation is based on challenging existing assumptions and ways of thinking. One option to develop new ways of thinking and innovation in tourism is to argue that there is no such thing as sustainable tourism. Tourism may contribute to the sustainable development of some regions under some circumstances, then a number of new approaches to tourism development emerge. So, stronger links may emerge between tourism and other economic activities and development options. The existence of additional criteria could be used to evaluate different potential tourism developments and makes suggestions about the development of sustainability performance indicators. So primarly, it is essential to highlights the importance of better knowledge management systems to support innovation in tourism.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 11 Sep 2018 07:43
Last Modified: 11 Sep 2018 07:43
URI: http://eprints.ugd.edu.mk/id/eprint/20361

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