Managing strategic approaches for tourism development: tourist perception of Ohrid, Macedonia

Petrevska, Biljana and Matlievska, Margarita (2018) Managing strategic approaches for tourism development: tourist perception of Ohrid, Macedonia. Journal of Applied Economics and Business, 6 (2). pp. 25-39. ISSN 1857- 8721

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Abstract

Development of tourism requires managing strategic approaches. Part of achieving this is to determine the factors that affect tourists on creating their images and perceptions. The study is focused on identifying some of the factors, while tourists experiencing Ohrid, the most famous tourist destination in Macedonia. The analysis is based on face-to-face survey conducted among 500 tourists in June-August 2016. Generally, the findings indicate many suggestions and recommendations for tourism-policy makers, which may serve as a valuable starting point in creating new strategic planning approaches that may support managing tourism development in Ohrid and Macedonia.

Item Type: Article
Uncontrolled Keywords: Management; Tourist motives; Local development; Tourism policy
Subjects: Social Sciences > Economics and business
Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 12 Jul 2018 11:13
Last Modified: 12 Jul 2018 11:13
URI: http://eprints.ugd.edu.mk/id/eprint/20172

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