Financing of innovative marketing activities for small enterprises in the tourism sector - case of the Republic of Macedonia

Magdinceva Sopova, Marija and Petroska Angelovska, Neda and Takovska, Marija (2018) Financing of innovative marketing activities for small enterprises in the tourism sector - case of the Republic of Macedonia. In: ISCMMA'18 Petta megunarodna naucna konferencija, 11 May 2018, Skopje, Macedonia. (In Press)

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Abstract

Globalization and high development processes that abolish the operating borders cause major changes in every business segment, including the area of marketing. It adds the classic concept of marketing strategy to be replaced by a new, innovative concept, the so-called. digital marketing. Marketing is a management process whose main goal is the approximation of products and services to consumers. Within the theoretical approach this paper will give an overview of the characteristics of the classic concept of marketing and the digital concept of marketing, as well as the possibilities for financing innovative marketing activities in small enterprises in the tourism sector.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Marija Magdinceva Sopova
Date Deposited: 04 Jul 2018 11:31
Last Modified: 04 Jul 2018 11:31
URI: http://eprints.ugd.edu.mk/id/eprint/20134

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