The impact of hotel chains on the customer satisfaction and loyalty

Miteva, Natasa and Ackovska, Marija (2017) The impact of hotel chains on the customer satisfaction and loyalty. International Scientific Conference on Economics and Management EMAN. pp. 856-861.

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Abstract

Starting from around year 1800 with the use of the term “tavern keeping”, tourism and hospitality today stand for the fastest growing industry and an important supporting factor of the economy as a whole. This growing trend led to the formation of hotel chains, the evolution of brand management and numerous successful strategies. For, being present on the global market and gaining customer loyalty is today’s must for the hotel chains. This paper focuses on the impact of hotel chains on customer satisfaction and loyalty. Research shows that there is a strong connection between brand positioning on the market and the customer perspective, which furthermore leads to an opportunity of gaining customer satisfaction and loyalty, as a prove for positively correlated relationship.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Natasa Miteva
Date Deposited: 10 Nov 2017 08:06
Last Modified: 10 Nov 2017 08:06
URI: http://eprints.ugd.edu.mk/id/eprint/18541

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