Demographic changes of fertility and life expectancy impact on food consumption tendencies

Miceski, Trajko and Pasovska, Silvana (2017) Demographic changes of fertility and life expectancy impact on food consumption tendencies. Journal of Hygienic Engineering and Design, 18 (6). pp. 71-76. ISSN 1857- 8489

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Organic food means food produced according to international standards, using technology that completely fit the regulations for the protection of nature i.e. without using or limited use of artificial fertilizers. These organic crops grow on healthy - uncontaminated land or land previously cleaned of all toxins. Because of the positive impact of this kind of production on individuals and society in general, market of organic products seen continuous growth. Confirmation for the positive contribution of organic production is continuous increase of life expectancy of the population. This is logical because organically produced food improves the health of the population, while the organic method of production means a cleaner environment, which consequently leads to of their life increase. For the purpose of this paper, the data has been taken from the Ministry of Agriculture, Forestry and Water Economy of Macedonia, Organic Europe, European section of the Organic World website, Research Institute for Organic Agriculture (FiBL) and the Agricultural Market Information Company (AMI). In this paper are put out some theoretical aspect about the consumers’ preference for organic production. Also, organic production dynamics (land under organic production, organic producers and organic market), birth rate and life expectancy are shown in tables and figures. Based on this data, we performed trends analysis. The data show that the area under organic production in Macedonia has increased over 130 times in last ten years, from 192 hectares in 2004 to 26.431 hectares in 2012. In the European Union, the area was duplicated, from 6.353.105 hectares in 2004 to 11.151.991 hectares in 2012. The life expectancy in the European Union, as well in Macedonia is increasing. In the European Union, the average life was 73 years in 1980 and reached 80 leads to an increase in the elderly population with retained feelings of the past youthful life, however, many entities do not pay enough attention to the characteristics of these people. In other words, the fact that elderly people maintain their youthful lifestyle and behavior is often forget. Due to greater physical activity and a better standard of living than the previous generations, today’s older people are able to live their lives in full swing. Against this trend, the more evident trend is the aging of children, because of the greater availability of technology and media, and therefore following programs inappropriate for their age. Here, as a special group teenage world is included, which on the one hand is constantly looking for new youthful world, and on the other hand, it has increased feeling of insecurity and need for belonging. Taking into account these facts, in order to successfully formulate a strategy for consumer propensity on food, special attention should be paid to the analysis of the data on births and life expectancy of people who are the main consumers of food.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Trajko Miceski
Date Deposited: 28 Feb 2017 12:35
Last Modified: 28 Mar 2017 13:16

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