Correlation Dependence between Consumer Needs Satisfaction and Profit Making in Agribusiness

Sofijanova, Elenica and Kletnikoski, Petar and Fotov, Risto (2011) Correlation Dependence between Consumer Needs Satisfaction and Profit Making in Agribusiness. International scientific on-line journal "SCIENCE & TECHNOLOGIES", I (6). pp. 7-10. ISSN 1314-4111

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In this transition period, marketing management is diversifying its role – from analyzing the methods for cost reduction and improvement the physical efficiency of product movement from producers to consumers - towards new approach, understanding consumer needs as a basis for product improvement which will meet those needs. Data were collected from the research conducted in the period 2010-2011 in 10 companies from small agro-business and 7 vineries. There is an emotional connection with the one’s own organization, managers and the other employees, they expense to make it more successful (71,42%), they are loyal to the company and ready to accept any work assignment (53,06%) only to work in their own organization. This is a fact which implies for high connection with the organization, not only the owner, but also the other employees too, because there is a similarity between personal, individual values of the employers and the values of the organization. Key words: marketing management, satisfaction of consumer needs, making a profit, marketing approach

Item Type: Article
Subjects: Agricultural Sciences > Other agricultural sciences
Divisions: Faculty of Agriculture
Depositing User: Elenica Sofijanova
Date Deposited: 31 Oct 2012 11:39
Last Modified: 26 Nov 2012 08:28

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