The influence of the factors of consumer behavior in tourism

Cuculeski, Nikola and Cuculeski, Vasko and Taskov, Nako (2015) The influence of the factors of consumer behavior in tourism. LAP Lambert Academic Publishing, Germany. ISBN 978-3-659-81466-2

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The consumer behavior in general and especially in tourism is affected of multitude factors. The efforts in this publication are to define and examine the key factors that influence consumer behavior in tourism. Because the marketing aspect is in the focus of the theoretical framework, these aspects and specifics are related to marketing. Consumer behavior is connected to the studying of and for the individual, group or organization and processes that are used to select, secure, usage and selling of products, services, experiences or ideas to meet the needs that these processes have on the consumer or on the society . This view of consumer behavior is broader than the traditional, which leads to an examination of the indirect impact on consumer decisions and consequences that involve not only the buyer but also the seller.

Item Type: Book
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Nikola Cucul
Date Deposited: 28 Jan 2016 09:51
Last Modified: 28 Jan 2016 09:51

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