Tourism development in Macedonia: evaluation of the wine route region

Petrevska, Biljana and Ackovska, Marija (2015) Tourism development in Macedonia: evaluation of the wine route region. Ekonomika - Journal of Economic Theory and Practice and Social Issues, 3. pp. 73-83. ISSN 0350-137X

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The paper evaluates the current status of tourism development in the Wine route region in Macedonia. It analyses the major problems and obstacles that prevent further tourism expansion of this region by pointing to weaknesses that need to be addressed. The main accent is put on the necessity for reformulating the strategy for change. A field survey was conducted in the line of assessing the up-to-date tourism growth. The overall conclusion is that the destination has profound limiting factors for further tourism development. Therefore, the current marketing strategy needs an improvement in the line to overcome the spotted obstacles for destination and product development.

Item Type: Article
Uncontrolled Keywords: Tourism development, Tourism planning, Wine route, Macedonia
Subjects: Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Biljana Petrevska
Date Deposited: 02 Nov 2015 10:15
Last Modified: 02 Nov 2015 10:15

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