The role of marketing in economic development and promotion of the countries

Stojanovska-Stefanova, Aneta and Taskov, Nako (2015) The role of marketing in economic development and promotion of the countries. In: Scientific Conference ERAZ 2015, 11-14 June 2015, Beograd, Serbia.

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Abstract

The marketing as a scientific discipline relies on the development of the economy, technology, consumption behavior, motives that lead to increased consumption. The extent to which each country recognizes its capabilities and handles the dangers depends on its capabilities. The abilities of one country to meet the challenges depend on the: national culture, attitudes and values; social cohesion; wealth of natural resources; industrial organization as well political structure and government.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Social Sciences > Law
Social Sciences > Political Science
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Aneta Stojanovska
Date Deposited: 17 Aug 2015 11:14
Last Modified: 17 Aug 2015 11:14
URI: http://eprints.ugd.edu.mk/id/eprint/13706

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