Entrepreneurship in Tourism Industry Lead to Business Benefits

Taskov, Nako and Metodijeski, Dejan and Boskov, Tatjana and Filiposki, Oliver (2011) Entrepreneurship in Tourism Industry Lead to Business Benefits. The Influence of Tourism on Economic Development.

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ENTREPRENEURSHIP IN TOURISM INDUSTRY LEAD TO BUSINESS BENEFITS.pdf

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Abstract

Tourism has the potential to empower communities and the sustainable tourism agenda needs to focus on how to bring this about. Understanding tourists and tourism processes is the first stage to empowering the local community to make informed and appropriate decisions about their tourism development. Considerable investments are required in communication and trust building between the actors in tourism. In tnis context to make successful development of tourism is necessary to understand the importance of entrepreneuship and human resource management. Tourism businesses have been identified as essential actors for creating jobs and generally growing the economy. Also here is attempt to identify the constructs that influence in building high-quality entrepreneurship in tourism industry. So, here is indicated the relationships between them - the level of involvement of owner-managers, the owner-manager having an entrepreneurial orientation, the knowledge of owner-managers, the involvement in decision making of owner-managers and a marketing orientation, market orientation, differentiation and tourism destination development.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dejan Metodijeski
Date Deposited: 20 Nov 2012 14:15
Last Modified: 22 Oct 2014 10:44
URI: http://eprints.ugd.edu.mk/id/eprint/1285

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