Tourism policy and place image – challenges and performance

Taskov, Nako and Boskov, Tatjana and Metodijeski, Dejan and Filiposki, Oliver (2011) Tourism policy and place image – challenges and performance. In: Challenges and performance of post socialist tourism in Central Eastern European Countries, Bucharest, Romania.

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Development plan with aim promotion of an old destination as attracting place is the principal planning policy which for are interested all those involved in development of the place that is promoting. It recognizes that achieving urban regeneration is dependent on creating an attractive and safe environment within the city/place, by using high-profile projects. This benefits the existing residents and businesses and attracts new investment, particularly in the city centre. Cities pursue these types of tourism strategies as a tool to give some competitive advantage in an increasingly globalized and interdependent economy. In the interrelation between tourism and interurban competition, globalization decidedly affects the way in which policies for tourism are formulated and put into practice. Destinations face increasing pressure to raise their ‘place identity’ in order to position themselves competitively in the global context. Improvement of the physical environment, will promote the place image as an attractive and enjoyable place to visit, to invest in, and to live in.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Dejan Metodijeski
Date Deposited: 20 Nov 2012 14:34
Last Modified: 22 Oct 2014 10:51

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