Charismatic leadership as major source of competitive advantage for small and medium enterprises

Miceski, Trajko and Nikoloski, Krume and Stojovska, Natasa (2014) Charismatic leadership as major source of competitive advantage for small and medium enterprises. In: SMEs Development and Innovation: Building competitive future of South-Eastern Europe, VIII International Conference, 03-04 Oct 2014, Ohrid, Macedonia.


Download (1428Kb) | Preview
Official URL:


Today's global business conditions expressed through strong and relentless market competition, technological, information and communication advances and changing consumer behavior, are making difficult the market fight of small and medium enterprises (SMEs). In such difficult conditions for business operation, tangible resources (financial, technological, physical and organizational) are increasingly losing their primacy compared to the invisible (human resources, innovation, reputation) ones. Among invisible, human resources are becoming more important for the survival, growth and development of these enterprises. In order to be a major source of competitive advantage, human resources need to be proactively managed. This points out the need for a leader with charisma, knowledge, skills and abilities in order to lead the employees in achieving the mission, vision and goals of the enterprise. In this point of view, charismatic leader is one that has influence, inspires, motivates and instills confidence among followers. The charismatic leader, thanks to the characteristics that he possesses and which differ him from other leaders, is the key factor for the business success of SMEs. Keywords: leader, charisma, competitive advantage, small and medium enterprises

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Natasa Stojovska
Date Deposited: 26 Nov 2014 10:01
Last Modified: 26 Nov 2014 10:01

Actions (login required)

View Item View Item