Social networking as driver of EICs formation

Boskov, Tatjana (2010) Social networking as driver of EICs formation. In: ICEIRD 2010: International Conference for Entrepreneurship, Innovation and Regional Development, 27-29 May 2010, Novi Sad, Serbia.


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To understand social networking as driver of EICs formation should take in first place Social Network Analysis theory. SNA assumes that people are interdependent. This approach has turned out to be useful in explaining many real-world phenomen. The important of this theory, are few things, which can help: actors and their actions are viewed as interdependent rather than independent; relational ties (linkages) between actors are channels for transfer or “flow” of resources (either material or nonmaterial);Network models focusing on individuals view the Network structural Environment as providing opportunities for or constraints on individual action and Network models conceptualize structure (social, economic, political and so forth) as lasting patterns of relations among actors. Using SNA tools in organizations are used to explain the major concepts and business benefits as well as their application to business problems. SMEs, managers or organisations should use it as an important component of an overall KM strategy. These representations (networks views) can then be used by managers to better address innovation problems related to corporate communication culture (quality of communication, frequency of communication, etc). Every type of organisation can benefit by using SNA tools, and in that way to understand the social networking as driver of EICs formation.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 13 Nov 2014 11:02
Last Modified: 13 Nov 2014 11:02

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