Tourism development strategy and planning for investments

Taskov, Nako and Boskov, Tatjana and Metodijeski, Dejan (2011) Tourism development strategy and planning for investments. In: Contemporary Trends in Tourism and Hospitality, 2011 "Via Danube, the Main Street of Europe", 29-30 Sept 2011, Novi Sad, Serbia.

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Abstract

Development plan with aim promotion of a place is the principal planning policy and it recognizes that achieving a regeneration is dependent on creating an attractive and safe environment by using high-profile projects. This benefits the existing residents and businesses and also attract new investments. Destinations face increasing pressure to raise their “place identity” in order to position themselves competitively in the global context. The focus of this paper is on tourism strategy for development a tourism destination using high-profile projects, how to improve physical environment and promote it as an attractive and enjoyable place to visit, to invest in, and to live in. Taking in view the Poon concept and the WES approach it is shown how new tourism changes the rules of the game and calls for new strategies to ensure competitive success. The more rapid the changes are, the more important becomes strategy formulation and implementation. The aim is, also, encouraging business investment and business activity where is required the implementation of these strategies for developing tourism destinations.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 12 Nov 2014 15:16
Last Modified: 12 Nov 2014 15:16
URI: http://eprints.ugd.edu.mk/id/eprint/11318

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