Mind mapping for business planning and marketing plans

Boskov, Tatjana and Lazaroski, Spire (2010) Mind mapping for business planning and marketing plans. In: 6th International May Conference for Strategic Management, 30 May-01June 2010, Kladovo, Serbia.

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Abstract

In order to market effectively, it is important to have a clear understanding of what the market is currently like and your position in it. This can be extended to looking for ways that can extend the market, bridge to another market, or create a new market entirely. So, marketing control is important. Marketing plans using Mind Mapping because marketers need plans. But more importantly, you need "buy-in" from everyone involved to ensure the plan receives maximum support. So if you like to see improvements in your existing business processes, if you are curious about how mind mapping that can be fun to use and yet give back fantastic results; if you need to come up with better solutions, communicate more effectively, run projects more efficiently, give better presentations or be more productive; than you need to be using Mind Mapping. Using Mind Mapping is almost certain to improve your productivity by at least 20%, whether your business is small, medium or large. The benefits which are gained in business planning are: Mind Mapping software leads to early identification of important problems, which can lead to finding solutions prior to launch, or lead to the realization that the plan needs to be significantly revised or even scrapped; getting the people who will be responsible for implementation to agree in advance on purpose, priorities and strategies before implementation, typically leads to better results; business planning can serve as a roadmap to compare with results as the venture proceeds from paper to reality. In other hand, marketing plan objectives supported with Mind Mapping software are typically on the level of sales, profit, return on investment or, for larger businesses, market share. Good control helps the marketing manager locate and correct weak spots-and at the same time find strengths that may be applied throughout the marketing program. Control works hand in hand with planning.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 12 Nov 2014 13:41
Last Modified: 12 Nov 2014 13:41
URI: http://eprints.ugd.edu.mk/id/eprint/11314

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