Relationship between tourism policy, place image and business investments

Taskov, Nako and Boskov, Tatjana (2011) Relationship between tourism policy, place image and business investments. The Berlin International Economics Congress.

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Abstract

Development plan with aim promotion of a city as attracting place is the principal planning policy which for are interested all those involved in development of the place that is promoting. It recognizes that achieving urban regeneration is dependent on creating an attractive and safe environment within the city, by using high-profile projects. This benefits the existing residents and businesses and attracts new investment, particularly in the city centre. Cities pursue these types of tourism strategies as a tool to give some competitive advantage in an increasingly globalized and interdependent economy. In the interrelation between tourism and interurban competition, globalization decidedly affects the way in which policies for tourism are formulated and put into practice. Destinations (in this case, cities) face increasing pressure to raise their ‘place identity’ in order to position themselves competitively in the global context. Improvement of the physical environment, will promote the city as an attractive and enjoyable place to visit, to invest in, and to live in.

Item Type: Article
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Tourism and Business Logistics
Depositing User: Tatjana Boskov
Date Deposited: 11 Nov 2014 12:06
Last Modified: 11 Nov 2014 12:06
URI: http://eprints.ugd.edu.mk/id/eprint/11293

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