Understanding the influence of international economics and promoting the developing countries as the new “Robin Hood” of FDI - an international marketing perspective

Jovanov, Tamara (2011) Understanding the influence of international economics and promoting the developing countries as the new “Robin Hood” of FDI - an international marketing perspective. In: International Student Conference on Economics and Finance, 9-10 May 2011.

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Abstract

As it seems, we constantly hear more and more about the global economy and the global market. Company’s orientation towards the foreign markets and FDI is tightly linked to its development and growth and it is not only a consequence of corporation’s management decisions, but among all of the development and growth of the national economy and the changes in the international and local business environment. In the last few decades we witness the fast growth of international trade, which on the other side indicates the significance of international marketing as a base for successful business ventures on international level. From the imported cereals we eat for breakfast to our retirement funds being invested abroad while we sleep at night, our lives are deeply influenced by the "World Economy”. As the importance of “made in” is shifting towards “made by” it’s no wonder that developing economies are trying to steal every cent of FDI from the developed ones and make its people a little richer and a lot more satisfied. It is clear as day that production only is the key to prosperity, so we should do our best in promoting our homeland and try to bring production companies in our back yard, so our “garden” can have more “roses” and look prettier than our neighbors. With the methods of deduction, induction and secondary research and information, we could easily find out the right changes that are to be made, promote them laud and clear so everybody can hear us, which would mean learning on other countries mistakes, rather than on our own ones… Key words: International economics, FDI, International marketing. JEL Classification: F20, F21, M31, M38.

Item Type: Conference or Workshop Item (Paper)
Subjects: Social Sciences > Economics and business
Divisions: Faculty of Economics
Depositing User: Tamara Jovanov
Date Deposited: 18 Aug 2014 13:49
Last Modified: 16 Aug 2018 06:58
URI: http://eprints.ugd.edu.mk/id/eprint/10640

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