Kovacevik, Kristina (2013) The use of brainwashing in the process of changing the organizational culture of the German and Japanese workers. Economic Development (3). pp. 243-258. ISSN 1409-7893
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Abstract
German and Japanese companies are recognized as one of the
most successful and profitable worldwide. Their planetary success
greatly results from the characteristics of the cultures they share. Both
have strong cultures which in one hand can be a source of competitive
advantage, but on the other can be an obstacle for future growth and
development. Changes are permanent and inevitable, so at some point of
time both of these cultures would have to change. The changes’ success
depends on the ability to persuade groups and individuals to change the
way they work, think, act and so on.
The purpose of this research is to identify the opportunity for
using brainwashing in the process of changing the organizational culture
of the German and Japanese workers. To fulfill the purpose of the
research, several goals must be completed: to explain the organizational
culture of German and Japanese workers, to explain the method of
brainwashing and its use in organizational context. The research is based
on qualitative approach, and uses the methods of analysis, synthesis,
induction and deduction.
The findings show that brainwashing is a method that has the
potential to cause long-term changes. Brainwashing may not be the only
one or the best, but scientists must consider seriously the possibility of
applying this method, sole or in combination with other methods.
| Item Type: | Article |
|---|---|
| Subjects: | Social Sciences > Economics and business Social Sciences > Psychology |
| Divisions: | Faculty of Tourism and Business Logistics |
| Depositing User: | Kristina Kovacevik |
| Date Deposited: | 20 Jun 2014 08:01 |
| Last Modified: | 20 Jun 2014 08:01 |
| URI: | https://eprints.ugd.edu.mk/id/eprint/10142 |
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